Case Study:

How Reside Manchester Transformed Operational Efficiency with Proptimise

Our Client

About Reside Manchester

Reside Manchester is a fast-growing estate agency focused on high-quality rental and sales properties in the heart of Manchester, with recent expansion into Stockport and Bolton. With a strong emphasis on new-build apartments and city centre living, they cater to a dynamic audience – from graduates and young professionals to international tenants.

They also manage entire residential buildings on behalf of institutional landlords, such as the 150-unit Broadside development, tailoring marketing and tenant selection to meet investment goals.

The challenge
The partnership
The solution
The highlights

The challenge

Reside’s growth came with operational bottlenecks, especially during peak seasons (May – September and around Christmas). The team faced three key challenges:

High Enquiry Volume Overload

In peak periods, Reside would receive over 150 rental inquiries per day, often overnight via platforms like Rightmove. These inquiries landed directly in their CRM, overwhelming staff the next morning and leading to missed opportunities. The agency risked losing high-value leads simply due to volume and lack of capacity.

Manual, Stressful Offer Handling

Negotiators handled dozens of property viewings daily, with offers being scribbled on notepads or phones. This process would lead to lost or mixed-up offers, delays in communication with landlords, and, eventually – lost deals. There was also no scalable method to create, confirm, and track offers digitally.

Cumbersome Invoice Processing

Managing maintenance across a growing portfolio generated a constant flow of invoices. The manual effort of chasing, validating, and uploading invoices distracted property managers from their core responsibilities and created unnecessary extra work.

These inefficiencies not only threatened Reside’s client service quality but also capped their ability to scale without hiring additional staff, a challenge in a sector with high employee turnover.

The partnership with Rising Tide AI

Reside initially explored RPA (Robotic Process Automation) through another vendor, but high costs and the need for internal technical expertise proved unviable. Through a referral, they engaged with Rising Tide AI and began a collaborative development journey to co-create Proptimise – an automation solution designed specifically for estate agents.

The Proptimise solution

Inquiry Management Automation

We implemented a system to triage incoming inquiries instantly – acknowledging interest, filtering based on availability, and flagging high-priority leads. This reduced staff workload and increased responsiveness, improving lead conversion

Digital Offer Collection & Processing

We developed a secure web-based offer submission form. During viewings, negotiators now send a unique link to applicants, who submit offers directly into the system. This streamlined the process from viewing to landlord approval, thus reducing offer errors, lost deals, and admin overhead.

Smart Invoice Management

Proptimise automates invoice intake and processing, enabling property managers to quickly validate, upload, and track payments, cutting down on back-and-forth and delays.

Impact highlights

Time Savings

If each inquiry takes around 5 minutes to process, handling 150 per day equates to over 12 hours of manual work saved daily during peak periods.

Increased Offer Accuracy

Digitised offer submissions eliminate common errors, reduce stress for staff, and shorten time-to-deal, contributing to higher conversion rates.

Operational Scalability

Reside now handles seasonal spikes without needing to significantly increase headcount, making growth more sustainable.

Improved Client Engagement

Automated, yet personalised, responses to inquiries help maintain a professional image and increase follow-up success, even for previously unavailable properties.

What the Reside team say about working with us

Rising Tide have been incredibly responsive to our needs – when something breaks, they fix it and fast. But more than that, they’ve worked with us as partners. Together, we’re building tools that actually solve the problems we deal with every day.”

Conclusion

Reside Manchester’s journey with Proptimise is proof that automation doesn’t have to be complex or costly. With the right partner and tailored technology, even the busiest agencies can reclaim time, reduce chaos, and grow smarter.