Case Study:
Our Client
The General Register Office (GRO), part of the UK Home Office, is the national archive for civil registration records in England and Wales. It holds approximately 280 million records of births, deaths, marriages, and more – some dating back to the 18th century.
The challenge
A major digitisation programme was underway to preserve aging paper and microfilm records and improve public access. But the scale was immense: 200,000 records needed to be transcribed per day over a 2–3 year period.
With that volume, reviewing each record manually wasn’t viable. The risk? That millions of records would go unchecked, inaccuracies would slip through, and the data could lose its integrity – risking public trust and future use in services like identity verification.
Our Role
We were brought in to explore how AI could support the quality assurance process. The goal wasn’t to replace human reviewers, but to help them focus their time where it mattered most.
Our Approach
We developed two Proof of Concepts (PoCs):
We used advanced computer vision techniques (CNNs) and synthetic datasets to train models that could flag low-quality scans and possible transcription issues. This let human QA teams focus only on the records most likely to contain errors.
Through collaboration with stakeholders across the GRO and Home Office, we iterated quickly and tested against live data. Accuracy ranged between 80–95%.
The solution: AQuA (Automated Quality Assurance)
Following successful PoCs, we were commissioned to build the full solution: AQuA.
AQuA works in two ways:
Outcomes
Since implementing ClientArc Referral Integration, the team over at Birchall Blackburn have experienced a real transformation:
Conclusion
This project showed what’s possible when innovation is applied pragmatically. AQuA didn’t just introduce advanced technology – it delivered measurable, ongoing impact.
By combining AI with human expertise, Rising Tide AI created a solution that makes a critical national service more accurate, efficient, and future-ready. The result is a tool that builds trust, improves public service delivery, and proves how thoughtful automation can scale across government – without replacing the people who keep it running.